I chose the niche market, nautical sportswear where I could introduce recycled sail cloth and water landscape digitally printed fabric products to young sailors. I extensively researched the customer demographic, emerging trends, competitors, and conducted two customer interviews and one working professional interview. Based on my research, I collected inspiration, chose a color story and fabric choices, and created design illustrations and flats. Lastly I patterned one of the design outfits and created custom digitally printed fabrics. I produced one look that includes a recycled sail cloth wind breaker jacket with sailing stripes and numbers, a recycled sail cloth backpack, and sturdy cotton twill digitally printed Grand Haven water scene chino shorts. My outfit was very successful; I recently produced two garments for clients

Inspiration 

Inspiration 

Flats 

Flats 

Illustrations 

Illustrations 

Customer Survey 

Customer Survey 

Color Story and Swatches 

Color Story and Swatches 

Illustrations

Illustrations

the finished sail cloth jacket and backpack with digitally printed canvas shorts 

the finished sail cloth jacket and backpack with digitally printed canvas shorts